A slogan has power. Once it hits the world and reverberates, there is no limit to its power. This is what we are trying to accomplish with our mantra “Shaming shames me.” This simple slogan, which was born out of personal distress, became a phenomenon. “Shaming shames me” was conceived in Israel and gained world prominence over the years. Its popularity was advanced by successful accessories like bracelets, numerous exhibitions, and collaboration with the country’s most famous celebrities. “Shaming shames me” reminds us how we all affect each another, and the ensuing consequences if we forget it. Since Judaism teaches that indifference can quickly lead to hurtful gossip, our slogan seeks to raise awareness and encourage empathy towards others.